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01 July 2009 @ 06:01 pm
ABC goes old-media to promote "Castle"  


By James Hibberd LOS ANGELES (Hollywood Reporter) - As television networks brainstorm dizzying high-tech ways to promote shows online and via social networks, ABC is adopting a decidedly retro medium to excite viewers for the upcoming second season of "Castle": a book. Because the show`s protagonist, Richard Castle, is a best-selling author of mysteries, what more appropriate tie-in than to publish a mystery novel credited to the character? The first chapter of Castle`s novel "Heat Wave" will debut August 10 on ABC.com. The network will post the first half of the book, a chapter a week, for 10... read more